Food Business Field Guide

  • By The Able Team
  • Published 2/4/2016

Able’s co-founder and co-author of Get Backed, Evan Baehr, is honored to be a part of The Second Annual Food+City Challenge Prize, an international competition among business start-ups encouraging innovation in the urban food system taking place this weekend in Austin, Texas. Food+City is a platform for bold exploration of the global food system. They provoke fresh perspectives on the realities of how we feed cities, and inspire action. 

Together, we want to help food entrepreneurs launch and grow their businesses. In the spirit of getting more food businesses funded we are offering a free download of the Food Business Field Guide that includes Chapter 2 of Get Backed, “The Building Blocks of a Pitch Deck.” Visit for that download.

What comes first: food, funding, or the pitch deck?

So, how do you go about finding capital to grow your food business? A good first step to take is to make sure you can successfully pitch your product to potential investors, whether this is for an audience of friends and family, equity investors, or retail partners. 

In Get Backed, a handbook for anyone who has an idea and needs to get it off the ground, co-authors Baehr and Loomis explain that creating a compelling story for your business starts with the essential building blocks of a pitch deck, also known as the “ten slides.” Including the right information in your slides sets up the strong rationale why someone should fund your business now. Download the Field Guide above to learn more about these crucial slides. 

A look into a funded food business

Freight Farms, a manufacturer of high-volume crop production units made from up-cycled freight containers, saw an opportunity to make commercial crop production easy to scale. They invested the time to put together their pitch deck slides to raise the necessary funds to help their business scale.

Fund your food business

Able is here to help. We are the lowest cost online lender in the U.S. who makes loans up to $500,000 to food startups and small businesses. Our unique loan structure, where the borrower raises some portion of the lending capital from friends/family/fans, allows us to lend to any business, at any stage

Able gets the food business. See how we helped Chi’Lantro bring Korean-BBQ to the masses and learn how this gluten free baking company expanded their national footprint. 

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