During my time as a business owner, the most valuable resource outside of my team was the network of other owners in my field. The digital agency industry has a great community of owners that aren't shy about sharing their struggles with each other. This community helped me feel like I had people to talk to when things were confusing or frustrating. One of the people I turned to the most in this community was Anthony Armendariz of Funsize. Anthony was always there for me when there were things that couldn't be discussed with my team.
I've always admired Anthony's studio and philosophy about business. We had the opportunity to sit down this year and recap how Funsize has grown and develop a remarkable culture that attracts the industry's best talent. Below is a recap of our chat.
How did Funsize get its start?
My experience at Evernote helped me understand that while I love digital products, my actual strength is client service design. I left Evernote to start a freelance business to merge the two.
During this time my wife, Natalie, was working for FJORD but she began exploring opportunities in Austin. Meanwhile, she was also helping me with my projects. I realized that though we had never formally worked together, we've always helped each other. We were the perfect match in terms of complementary skills needed to run a small business. I sat down with her and asked, “what if we did this together?”.
Natalie came up with the name Funsize, we registered the business, and opened a bank account within a week. Natalie drew our first logo on a Post-It note on our home office door and Funsize was born.
Within another week, we had our first major client, Groupon. We rented office space with Dan at 5by5 which would force us to not only take it seriously but also create boundaries between work and home. Within a month, Rick Messer took a chance working with us and we started building a team.