Branch Basics

Our Business

Our Story

We started Branch Basics based on our personal experience with chemical exposure in the home. That need turned into powerful knowledge that we set out to share with more people to help improve overall health.

Why Able

As demand for our non-toxic soap products continued to grow, we sought out to find multiple funding options with the underlying goal of retaining as much ownership in our company as possible.

“The Able capital empowered us to stock up on inventory and market our product in an expedited manner without giving away a big chunk of our company upfront.”

We appreciate that Able allowed us to bring in friends, family, and key customers into our money raise process. Approaching these close supporters to join our Able loan was an easy conversation — this is an investment opportunity since they will earn interest over the life of the loan. Plus, Able manages the entire loan repayment process for everyone involved.

Because of Able, Branch Basics has the resources we need to help more people ditch synthetic ingredients from our own diets, homes, and body products. Read more about our Able loan from our CFO Chip Ransler on our blog here.

$270,000 Total Loan Funded

Loan Breakdown

Backer Loan $80,000
Able Matched $190,000
Total Loan $270,000


6 friends/family loaned $80,000
Backers: 6/6 Goal: 100%

Able Match

Able matched Backers’ loan by 3x

Loan Use

Working capital & marketing

About Us


Branch Basics is redefining clean with the world’s safest, most versatile cleaning soap. We want to help others ditch synthetic ingredients in their homes. Our founders are Allison Evans, Marilee Nelson, and Kelly Love.


Austin, TX

Fund Your Business

Able triples friends & family investments in your small business.

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